In celebration of the launch of Teyana Taylor's inaugural Air Jordan collaboration, atmos USA partnered with Jordan Brand and Teyana Taylor for an exclusive launch event at the atmos Harlem store. Despite the tight timeline of just one week, our team developed a comprehensive strategy encompassing social media, brand marketing, and experiential elements.

The results were nothing short of spectacular, as over 500 enthusiastic guests flocked to the event, attracting attention from news crews within a mere few days of promotion. Attendees not only had the opportunity to engage in memorable meet-and-greet with the artist but were also able to purchase the sneaker and many got them signed. We transformed the atmos Harlem store into a visual experience, we covered the space with a rose theme in, encapsulating the essence of the launch.

In my role as the lead on this project, I led event planning in collaboration with our agency partner, managed relations with Jordan Brand, created the social media strategy, and managed various other aspects, ensuring a flawlessly executed activation from start to finish.