Dapper Dan's Harlem-based atelier is the epitome of fashion innovation. Since the '80s, Dan's elevated craftsmanship has transformed functional pieces into high fashion for the hip-hop world. His iconic monogram designs have solidified his place as the father of logomania. Today, the PUMA x DAPPER DAN collaboration marries PUMA's sport heritage with Dan's exquisite workmanship. The collection features a luxurious upcycled aesthetic with knitted materials and allover monogram designs, inspired by the pre-game runway.

To celebrate the launch of this groundbreaking collection, we hosted a star-studded meet & greet with the Harlem legend at our flagship Harlem store. Our in-store buildout created a captivating atmosphere, further enhanced by our cool branded moments featuring a PUMA x Dapper Dan wrapped Maybach and more. The event drew a crowd of over 300 people, all eager to meet "Dap" and bask in the glow of his celebrity.

As a lead on this project, I expertly managed event planning, partner relations with PUMA, social strategy, and more, ensuring a flawless execution from start to finish.