From NY to Japan, the subway is the heart of the city. atmos and ASICS collaborated to bring forth a concept that commemorated the heart of the city - the subway system.

As lead strategist on this launch, I was responsible for spearheading ideation and execution of the social and content strategy, crafting all of the copy for the campaign, creating and pitching the initial launch strategy to our brand partner, and connected with a vendor to make sure that wheat-pasting was effectively placed all throughout New York City ahead of the launch.