atmos, in collaboration with Nike SB, launched the 'Street Hawker' shoe collection with a philanthropic twist - a charity raffle. The initiative was designed to connect with the store communities while also making a positive impact on those in need. Customers had the opportunity to participate in the raffle by donating a canned good, and the response was overwhelmingly positive, with over 3,386 canned goods collected across all three store locations.

To showcase the shoe's skate roots, we collaborated with two local Philadelphia skaters, 'Turbo' and 'Rico,' and created an editorial that not only resonated with the atmos community but also garnered significant attention from the local skate community. The editorial showcased legendary skate spots specific to the city, emphasizing the sense of community within the initiative.

As strategist on the project, I was responsible for spearheading ideation and execution of the social and content strategy, creating and pitching the initial launch strategy to our brand partner, and connecting with local food organizations to ensure that all donations were funneled to those in need. Overall, the 'Street Hawker' charity raffle was a huge success, making a positive impact on the community and showcasing the skate-inspired silhouette in an engaging and meaningful way.