In 2021, I spearheaded an innovative social campaign and raffle system, the #atmosCollectorsClub, to address the persistent issue of limited availability of sneakers in the sneaker industry. By leveraging our highly engaged Twitter platform, we empowered loyal customers and true sneaker fans to have a fair chance at acquiring coveted sneakers while fostering an interactive and engaging experience.

Our results speak for themselves: today the #atmosCollectorsClub successfully provided sneakers to over 1,900 people and generated 10 #1 Trending Topics in the USA on Twitter. Additionally, we hosted in-person events and activations that connected our in-store and digital communities. Through these efforts, our Twitter account saw a 50% growth in following over the past two years, reaching 135.2K followers.

As the lead and creator of this project, I oversee brand, social, and launch strategies, planned in-person and digital activations, and community-managed the brand activation via social media. I also built partnerships with Twitter Inc. and collaborated with brand partners such as Nike, New Balance, Adidas, and more to drive successful  launches. The #atmosCollectorsClub is a testament to our commitment to our customers and the sneaker community, and has not only increased social engagement and brand loyalty, but also driven tangible business results.