A space for her. 

At atmos USA, we recognized that the number of retail spaces catering to women's streetwear was not keeping up with the growing number of women consumers. We decided to take action by launching our first-ever atmos Women's retail space in the United States.

atmos Women's, also known as atmos Pink, has a strong presence in Japan, but was missing from our US market. To bridge the gap, we transformed the second floor of our Philadelphia location into a dedicated 1,400 square foot retail space. This new location features atmos women’s private label products and a curated collection of brands, featuring upcoming female designers, heritage brands, as well local brands - while also providing a space where the community can gather and interact.

To coincide with the launch, we created a month-long schedule of free activations, including an in-store nail salon in partnership with NailCon, Tooth Gem pop-ups, Lazer Links with Angela Monoco, and other workshops and activations in collaboration with women-owned businesses. As a key strategist of this activation, I managed partner relationships, developed the launch strategy, planned events + activations, managed a production budget for the month and helped establish a strong voice for our female customers through social media, blog, email communications and more.