atmos had an exclusive opportunity from Nike for Air Max Day, the key sneaker holiday. We were the only retailer in Philadelphia granted this privilege. Our mission was to reconnect Air Max with youth culture and make a lasting impact on Gen Zalpha's memories. Nike challenged partners to capture Air Max's original spirit and relate it to today's groundbreakers.

To achieve this, we devised a strategy involving a MAXIMALIST-style art show featuring up-and-coming artists from Philadelphia and beyond. We selected 50 artists, held an opening reception with over 300 Gen Z attendees, and continued engagement with in-store buildouts and a glazing workshop.

As the lead strategist, I oversaw the social + launch strategy, event planning, and content direction, ensuring alignment with our central message and brand strategy.