Introducing the XT-6 'Stars Collide,' a trail run/winter sports model born from the collaboration between atmos and Salomon. This partnership fuses two industry giants, resulting in a shoe that captures the bright moments of stardust scattered across the universe, paying homage to the star pattern from the early 2000s.

To celebrate the launch, we invited a select group for a hike in Manitoga, allowing them to test the atmos x Salomon shoe on New York's beautiful trails. Participants received a specially curated seeding kit with co-branded atmos x Salomon gear. The launch was a success with over 1,300 entries in our EQL Official raffle. In-store retail buildouts showcased local hiking trails, and customer response to the XT-6 'Stars Collide' was overwhelmingly positive.

As the project lead, I managed the social schedule, influencer lists, seeding kit items, and collaborated with our agency partner to curate the event. Additionally, I developed a brand strategy meeting both Salomon and atmos standards and created the launch strategy.