A collaboration inspired by the campout, made for the city and the wild. atmos and New Balance collaborated to bring fourth the 327 ‘Real Tree.’ Since 2000, atmos has been known for creating original and iconic collaborations - often using camo and animal-inspired prints before they became popular in sneaker designs. The New Balance 327 has the atmos signature all over it, resulting in a hunting-themed take on the vintage-inspired runner. The upper consists of Realtree EDGE™ Cordura and quality suede.Orange suede overlays pop above the authentic Realtree camouflage print, with brown hairy suede wrapping the heel in dimensional texture. The "N" logo appears in a monotone black nubuck, while an atmos x New Balance co-branded tag graces the Realtree camouflage tongue under laces with atmos-branded tips. The outdoor-ready sneaker is finished with tan detailing and sole. Further emphasizing the utilitarian approach is an added orange nylon heel tab.

As a lead on this launch I was responsible for spearheading ideation and execution of the social and content strategy, crafting all of the copy for the campaign, creating and pitching the initial launch strategy to our brand partner, managing a giveaway activation, creating seeding list, and more.