In honor of the 20th anniversary of N.E.R.D's timeless album, 'In Search Of…,' Pharrell Williams collaborated with adidas to unveil a special edition of his adidas NMD Hu silhouette. atmos, in celebration of the launch, presented a compelling editorial pitch alongside both an immersive in-store and captivating out-of-home experience proposed to adidas, all set to unfold in the vibrant city of Philadelphia.

The editorial concept drew inspiration from the iconic album cover, and it featured a collaboration with Kris, a local Philadelphia skateboarder proudly signed with adidas, as the central figure. To engage customers, the in-store activation showcased a unique photo booth experience, meticulously designed to mirror the distinctive set of the legendary 'In Search of..' album cover.

Complementing the in-store activation, the out-of-home experience unfolded as a N.E.R.D night celebration at a local venue, where the ambiance resonated with the beats of Pharrell and N.E.R.D throughout the evening. The synergy of these elements created a memorable and immersive celebration, capturing the essence of N.E.R.D's impact on music and culture.

As the lead strategist for this launch, I planned both the in-store and out of home activations/events, managed and led all blog content, identified and coordinated with all partners for editorial, and developed a comprehensive launch strategy and content that was approved by the Adidas brand.