To celebrate the holiday spirit, atmos and adidas curated some festive magic at our Harlem store location. Throughout the weekend, customers had the chance to revel in the holiday cheer with adidas, courtesy of a complimentary portrait photo booth nestled within the store. Recognizing the timeless allure of holiday photos, pitching this idea was a natural choice, encouraging families to stop by and capture forever moments.

Upon stepping through our doors, guests were warmly greeted with an array of treats – complimentary hot chocolate, cookies, and more, thoughtfully sourced from local businesses. Elevating the experience further, attendees could choose between having their cherished moments encased in a co-branded atmos x adidas snow globe or in a classic printed form.

As the lead strategist for this activation, I crafted the initial pitch to adidas, planned the in-store event and activation, and more.